Digital Marketing Workshop

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About Course

Digital marketing is the component of marketing that utilizes internet and online based digital technologies such as desktop computers, mobile phones and other digital media and platforms to promote products and services.

Types of Digital Marketing

Search engine optimization (SEO)
Search engine marketing (SEM)
Content marketing.
Social Media Marketing (SMM)
Pay-per-click advertising (PPC)
Affiliate marketing.
Email marketing.

Course Content

Digital marketing fundamentals

website design & development for digital marketing
we are here to learn how to do content marketing digitally in the website, like how to create web pages/blog/article/forum/newsletter.

SEO-> Search Engine optimizations
How to rank the website in search engine results page(google, Bing...) by researching and analyzing lot of keywords related to product or services

digital marketing landscapes
digital marketing benefits & key stats. usage of Internet like google, social media. popular components of digital marketing

scope & career opportunities in Digital marketing
scope & career opportunities in Digital marketing

Brand Marketing
Brand marketing is the process of creating and developing a relationship between a brand and consumers. Rather than highlighting an individual product or service, brand marketing promotes the brand as a whole, using products and services as evidence to support the brand promise.

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