Course Content
Digital marketing fundamentals
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Marketing Definition
4P’s of marketing
USP unique selling point
Promotion mix
Targeted audience or consumer
Product life cycle
Evolution of marketing & Digital marketing
Tradition vs Digital marketing
website design & development for digital marketing
we are here to learn how to do content marketing digitally in the website, like how to create web pages/blog/article/forum/newsletter.
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Overview of website Need, importance & Benefits
SEO-> Search Engine optimizations
How to rank the website in search engine results page(google, Bing...) by researching and analyzing lot of keywords related to product or services
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Draft Lesson
digital marketing landscapes
digital marketing benefits & key stats. usage of Internet like google, social media. popular components of digital marketing
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digital marketing benefits & key stats
Components of Digital marketing
USP of each social media platforms
Organic vs paid marketing
Analytics or Insights
scope & career opportunities in Digital marketing
scope & career opportunities in Digital marketing
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scope of Digital marketing
career opportunities in digital marketing
Brand Marketing
Brand marketing is the process of creating and developing a relationship between a brand and consumers. Rather than highlighting an individual product or service, brand marketing promotes the brand as a whole, using products and services as evidence to support the brand promise.
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Brand Marketing
The 7Ps of marketing
Performance Marketing
Consumer behavior’s
Digital Marketing Workshop
About Lesson

Consumer behavior is the actions and decisions of individuals or households when they choose, buy, use and dispose of a product or service. Many psychological, sociological and cultural factors influence how consumers participate in the market.

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