Course Content
Digital marketing fundamentals
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Marketing Definition
4P’s of marketing
USP unique selling point
Promotion mix
Targeted audience or consumer
Product life cycle
Evolution of marketing & Digital marketing
Tradition vs Digital marketing
website design & development for digital marketing
we are here to learn how to do content marketing digitally in the website, like how to create web pages/blog/article/forum/newsletter.
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Overview of website Need, importance & Benefits
SEO-> Search Engine optimizations
How to rank the website in search engine results page(google, Bing...) by researching and analyzing lot of keywords related to product or services
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Draft Lesson
digital marketing landscapes
digital marketing benefits & key stats. usage of Internet like google, social media. popular components of digital marketing
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digital marketing benefits & key stats
Components of Digital marketing
USP of each social media platforms
Organic vs paid marketing
Analytics or Insights
scope & career opportunities in Digital marketing
scope & career opportunities in Digital marketing
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scope of Digital marketing
career opportunities in digital marketing
Brand Marketing
Brand marketing is the process of creating and developing a relationship between a brand and consumers. Rather than highlighting an individual product or service, brand marketing promotes the brand as a whole, using products and services as evidence to support the brand promise.
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Brand Marketing
The 7Ps of marketing
Performance Marketing
Consumer behavior’s
Digital Marketing Workshop
About Lesson

Search Engine Optimisation: One of the widely used terms in digital
How Search Engines work & Factors that impact Search Rankings
Content-driven approach to SEO: Building the 10x Content Strategy
Guest Lecture
Top tools for SEO: Competitive Intelligence & Keyword Research
Project Allocation
Onpage & Offpage SEO
Local & Youtube SEO
App Store Optimisation
Module Test

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