Course Content
Digital marketing fundamentals
0/8
Marketing Definition
4P’s of marketing
USP unique selling point
Promotion mix
Targeted audience or consumer
Product life cycle
Evolution of marketing & Digital marketing
Tradition vs Digital marketing
website design & development for digital marketing
we are here to learn how to do content marketing digitally in the website, like how to create web pages/blog/article/forum/newsletter.
0/1
Overview of website Need, importance & Benefits
SEO-> Search Engine optimizations
How to rank the website in search engine results page(google, Bing...) by researching and analyzing lot of keywords related to product or services
0/1
Draft Lesson
digital marketing landscapes
digital marketing benefits & key stats. usage of Internet like google, social media. popular components of digital marketing
0/5
digital marketing benefits & key stats
Components of Digital marketing
USP of each social media platforms
Organic vs paid marketing
Analytics or Insights
scope & career opportunities in Digital marketing
scope & career opportunities in Digital marketing
0/2
scope of Digital marketing
career opportunities in digital marketing
Brand Marketing
Brand marketing is the process of creating and developing a relationship between a brand and consumers. Rather than highlighting an individual product or service, brand marketing promotes the brand as a whole, using products and services as evidence to support the brand promise.
0/4
Brand Marketing
The 7Ps of marketing
Performance Marketing
Consumer behavior’s
Digital Marketing Workshop
About Lesson

goal of promotions -> to consumers

they need this product that is priced appropriately

advertising, public relations

Promoting to the targeted consumer

Media strategy needs to reach the right audience with right message

 

 

Previous
Next