On-Page SEO refers to the process of enhancing a website’s content and individual pages to improve their visibility in search engine results. The primary objective is to achieve higher rankings in search results, thereby increasing the volume of organic traffic.

Optimizing web content involves various elements such as title tags, meta descriptions, header tags, image alt text, the quality of the content itself, internal linking, URLs, and other factors that influence rankings.

Onsite SEO pertains to the modifications that can be implemented directly on your website to boost its rankings .

Offsite SEO , on the other hand, addresses external elements that affect your site’s ranking performance.

This includes tasks such as conducting keyword research , optimizing the website, tracking ranking positions, establishing analytics , and additional related activities